Get Found Online: The Importance of Local Positioning for Small Businesses

Get Found Online: The Importance of Local Positioning for Small Businesses
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In the age of Google, it can be hard to make your business stand out in the local search results. If you live in a popular city and work with popular services, you might be able to ride the coattails of some national businesses by using their name and location in your local listings, but if you’re just starting out and trying to build up your reputation locally, that’s not going to be an option for you. That doesn’t mean you have to start at square one, though!

What Is Local SEO?

Local SEO is the process of optimizing your online presence to attract more business from local customers. This includes optimizing your website, social media profiles, and online directories for local keywords and phrases. You must be found on search engines like Google Maps. Optimizing your website with accurate location information will increase your chances of appearing in a customer’s search results. So will set up pages on Facebook, Twitter, and other social media sites relevant to where you live or do business. And finally, it doesn’t hurt to get listed in online directories such as Yelp or Citysearch so people can find you easily when they need someone nearby.

How Do I Get My Business Listed in Google Maps?

If you want your business to show up in Google Maps, you need to make sure your business is listed on Google My Business. This free listing allows you to control how your business appears on Google Maps and in the local search results. To get started, sign into Google My Business with your email address or phone number associated with your account. You can edit information about your business, like address, hours of operation, and photos. To update specific locations where you’re operating from or to create an additional location, click on Locations under Basic Info, then select either add a new location or manage existing locations.

How Can I Improve My Google My Business Page?

If you’re a small business owner, it’s important to ensure your business is visible online. One way to do this is through local positioning on Google My Business. By improving your GMB page, you can increase your chances of being found by potential customers online. You can optimize your GMB listing for increased visibility, including adding accurate and detailed information about your business; providing information about the quality of products or services offered; uploading high-quality photos; and ensuring that all contact information is up-to-date. All of these will help bring new visitors to your business. However, many businesses still struggle with generating traffic from SEO because they don’t know where to start. Thankfully, SEO companies like Christchurch SEO specialize in driving traffic from search engines to small businesses.

How Can I Increase My Search Traffic From Maps?

Local search traffic can be a game-changer for small businesses. People searching for things nearby are often ready to buy, and if your business can show up in their search results, you have a good chance of getting their business. But how can you ensure your small business appears in local search results? Here are some helpful tips on increasing your search traffic from Maps: 

1) Make sure your business is registered with Google My Business. 

2) Check out the profiles of competing local businesses to see what they’re doing right. 

3) Be proactive with reviews on sites like Yelp and Google Plus Local. 

4) Be strategic about where you advertise locally. 

5) Put your location information in any email signature with your contact information. 

6) Add geotags to all relevant social media posts, so people know when or where the post was made. 

7) Create content about local events happening near your business. 

8) Create and share engaging photos that provide valuable insight into what it’s like to visit this place!

Why Invest In Local SEO?

In today’s digital world, more and more people are turning to the internet to find what they’re looking for – including local businesses. That’s why it’s so important for small businesses to invest in local SEO (search engine optimization). Optimizing your website and online presence for local search can increase your chances of being found by potential customers searching for products or services like yours. One example is ensuring that your business listing on Google Maps is complete with accurate information about your location, hours of operation, and other pertinent details. You can also promote a business review from an existing customer on Google+ to boost visibility.

Main photo:mohamed_hassan/pixabay.com

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