A business that has an online presence and utilizes digital marketing has the potential to increase its revenue, as well as reach new markets. This can be an exciting prospect for businesses of all sizes, but it can also seem like too much work to tackle on your own. You should consider hiring a digital agency in Ottawa rather than going at it alone. A digital agency can help with the digital side of your business by offering various professional services. Here are 10 digital services you can get from a digital agency in Ottawa to help with your digital efforts.
1. Strategy-Driven Work
As opposed to freelancers who work on individual tasks, digital agencies are experts at planning and executing entire online strategies. With that one-big-picture mentality comes more effective campaigns—and happier clients. Plus, you won’t have to hire multiple people (or transfer assets) every time you need another task completed. Instead, you can rely on an agency whose team knows your business inside and out.
2. SEO & Local SEO
A digital agency can help you with your SEO strategy. It will manage your company’s social media presence and optimize it for local search (Google My Business), as well as build, manage and promote your website to ensure that you are reaching new customers. SEO services also include competitor analysis, keyword research, link-building strategies, and more.
3. Web Development Services
While you may be thinking of building your website from scratch, it’s best if you outsource web development services. Agencies and companies that specialize in web development are going to understand both trends and technology better than you do. They save you time, effort and money.
4. Mobile App Development
This is not your grandpa’s app! Mobile apps are vital business tools and can increase productivity, boost sales, save time, and bring greater security and efficiency. While most small businesses don’t need custom-made apps, they do need a mobile presence. However, creating an app without hiring a professional can result in wasted time and money. Hiring an agency that knows how to build apps that benefit your business is key.
5. Content Marketing
Content marketing has been around since almost before search engines when people had to create content on their own websites and blogs to gain credibility online. It was also one of the most effective ways of drawing people in and promoting your website. With new algorithms from Google ranking websites based on relevant, high-quality content and large numbers of backlinks, it is more important than ever for businesses (big or small) to learn how to develop an effective content marketing strategy.
6. Email Marketing Services
Email marketing services are another way to connect with customers but through automated means. For example, once you sell a product or service and someone opts into your email list, you can use email marketing services to send out newsletters and updates to subscribers. These automated emails are sent through an RSS feed and provide helpful tips or reminders regarding whatever it is you’re selling.
7. Search Engine Marketing (SEM)
SEM is part of online marketing that involves promoting websites by increasing their visibility on search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay-per-click (PPC) listings.
8. PPC Services
Pay Per Click (PPC) is a type of advertising that can help you drive quality traffic to your website. PPC ads appear on search engines and related websites, allowing you to reach customers at their moment of need. This form of marketing allows you to target consumers based on certain characteristics like location, search terms and demographics. In order to get started with PPC, you’ll need an account with Google AdWords or another service provider.
9. Creative Design Services
Working with a digital agency gives you access to designers who specialize in everything from web design and graphic design to branding and logo creation. Having an expert on hand, ready to revamp your logo or craft new branding elements, can give your business a professional look it might not be able to get on its own.
10. Help with IT Support, Consulting and Outsourcing
Outsourcing your IT needs frees up your company’s time and money. You don’t have to dedicate part of your staff to managing servers, troubleshooting problems, providing technical support and ensuring compatibility between multiple devices. A digital agency is also great if you want more control over how much information you share with other firms. Instead of entrusting them with financial or customer data, you can choose exactly what they need access to—and no more.
If you are looking for a digital agency in Ottawa to get these services, then DucoMedia is the one that can serve you with the best digital solutions.
main photo: unsplash.com/Sigmund