Myths about SEO you need to stop believing

Myths about SEO you need to stop believing
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Search engine optimization has been around since the beginning of the web, but many myths continue to swirl around it. These myths may be preventing you from making your website search-engine friendly, which will ultimately make it more difficult to attract visitors and customers online. In order to break through these myths and help your website succeed, here are five SEO myths you need to stop believing…now! 

Myths which are believed in tend to become true.

George Orwell

What is Search Engine Optimization?

It is the process of improving the visibility and ranking of a website or web page in search engine results pages. This can be done through optimizing the website content, structure, and on-page elements like titles, metatags, and anchor text, as well as developing off-page tactics like link building and brand mentions. The goal is to get the highest ranking possible.

Many misconceptions stem from a lack of knowledge of the theory. Be aware that there are good and bad SEO practices, i.e. White Hat and Black Hat SEO. The former, as the name suggests, are consistent with the rules of search engines, while the latter are harmful not only to algorithms or robots, but above all to network users.

There are a lot of myths out there about what optimization and positioning is and how it works.

Myth 1: Search Engine Optimization is manipulation.

Search Engine Optimization is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). The higher the ranking, the more likely people are to find the site. It is not about tricking or manipulating search engines, but rather about understanding how they work and what people are actually searching for. 

Google itself has created a list of ranking factors and regulations that deal with the topic of online visibility, describing the allowed practices. These guidelines are called Google Webmaster Guidelines. To be successful in this field, you need to keep up-to-date on all of these rules and stay within them. 

Myth 2: Keywords are everything.

While keywords are important, they are not everything when it comes to SEO. In fact, if you stuff your content with too many keywords, you could be penalized by Google. Focus on creating quality content that includes a few relevant keywords rather than filling your content with them. Research what kind of language people use in the niche you’re targeting and write using that language. Your readers will enjoy reading your content more and might even link back to it.

Myth 3: The longer your article, the better it is.

There is a myth of 2,000 characters on the web. In fact, the length depends on the subject of the page, its nature, and the niche in which it moves. In some cases, e.g. on news portals, 300 characters will be sufficient, while in a study case their number will be greater. You have to think about the place and purpose of the text first, and the length second. 

Myth 4: The more links the better.

The quality of a backlink is more important than the quantity. However, too many “dofollow” links can be harmful – web crawlers may think that you are trying to manipulate the ranking. Therefore, a natural link profile is important, which assumes the use of all types of links: dofollow, nofollow, sponsored and UGC. Thanks to this, the whole thing looks natural and also diversifies the content. What we’re trying to say is that it’s not necessary to follow strict rules and build lots of high-quality links every day in order to rank well on Google. 

Myth 5: I don’t have time/money/expertise to do SEO right now.

One of the most common myths about SEO is that it’s time-consuming and expensive. The truth is, you don’t need a lot of time or money to get started with SEO. And, you don’t need to be an expert to see results. In fact, there are a number of free resources available that can help you get started. In the long run, cooperation with the SEO agency Newcastle is much safer, also in financial matters. Thanks to this, you will be able to avoid mistakes or penalties, the repair of which may turn out to be expensive.

Wrapping up

Search Engine Optimization is not dead, and it won’t be. With over 90% of all internet searches being conducted on Google, you need to have a Google-friendly website. A lot of people get worried about their ranking on the first page of search results, but if your website ranks in the second or third page then you are ahead of most competitors that rank below you. If you have any doubts or questions, it is always a good idea to ask the experts from Edinburgh SEO agency

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