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What’s the connection between conversion and ease of checkout?

What’s the connection between conversion and ease of checkout?
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The checkout experience is one of the most important parts of an e-commerce site and determining the conversion rate directly depends on it. The more complicated the checkout process you have, the more stress it creates, and the less happy customers you’ll get. So, what’s the connection between conversion and ease of checkout? What are some ways to design an easy checkout process? Here are 3 tips that will help you design a smooth and seamless checkout process, increasing your conversion rate in the process. Let’s get started!

A study conducted by Google finds

A study conducted by Google found that there is a strong correlation between the ease of use of a website’s checkout process and its conversion rate.  The study examined over 300 different e-commerce sites, with over 6 million data points in total, to find this correlation. In addition, the study also showed how much time it takes for people to complete their order; after all, if they’re spending too much time on your site then they’re likely to just give up and go elsewhere. The researchers discovered that as more steps are added to an online shopping experience, the higher the likelihood people will abandon their purchase altogether. So the key takeaway from this study should be if you want to increase your sales, make sure that it’s quick and easy for customers to place orders!

Why this particular information is important?

Businesses who are involved in the e-commerce space know that conversion rates, whether high or low, often go hand-in-hand with how easy a checkout process is. When conversion rates are high, customers are continuing with their purchases after adding items to their cart. This, then, demonstrates that they have a positive experience on the site. When conversion rates are low, this suggests that customers are either getting too frustrated with the checkout process to proceed or that they aren’t convinced of the quality of what’s on offer on the site.  Suppose if the goal is for the website visitor to purchase something from the business’s website, he or she is much less likely to complete the transaction if the checkout process is cumbersome. If the goal is for the website visitor to purchase something from the business’s website, he or she is much less likely to complete the transaction if the checkout process is cumbersome.

How you can use this information to improve your site

If you’re looking to improve your website’s conversion rate, one area you may want to focus on is the ease of checkout. A recent study found that there is a strong correlation between the two, meaning that making it easier for users to complete their purchases can lead to more sales. The survey also discovered other factors affecting conversion rates: 

1) Users are less likely to convert if they are redirected after submitting an order; 

2) They are more likely to convert if they have access to discounted prices; 

3) They are more likely to convert if they have access to free shipping; 

4) They are less likely to convert if the product has been out of stock for over two weeks.

How to increase conversion WooCommerce?

There are a few key things you can do to increase conversion on your WooCommerce site. 

  • Make sure your site is fast and responsive. 
  • Create a user-friendly checkout process. 
  • Offer customers plenty of payment options. 
  •  Provide excellent customer service. 
  •  Give customers the ability to leave reviews. 
  •  Use social proof. 
  •  Promote your products with marketing emails. 
  •  Run email campaigns. 

If your checkout process is too complicated or lengthy, you may see a decrease in conversions when customers are ready to buy. Using Octolize, you can streamline your customers’ shopping experience. We make it as easy and seamless as possible for your customers to complete their purchases. Even first-time buyers won’t have difficulty completing their purchase thanks to Octolize’s easy-to-use interface. If you want to increase your conversion rates, make your checkout process as easy as possible with Octolize.

Main photo: Mars Sector-6/unsplash.com

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