Link building – timeless strategy for your visibility

Link building – timeless strategy for your visibility
It takes approx. 5 minutes to read this article

In order to achieve higher rankings in search engine results, you need to build links to your website from other websites that have high rankings in search engine results. These are called high-quality backlinks, and they’re one of the best ways to increase your rankings in Google, Bing, Yahoo!, and other search engines. Here are five link building strategies that will help you build these high-quality backlinks to your website and boost your (Search Engine Optimization) SEO in the process.

What is link building?

Search Engine Optimization is the practice of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find the site. There are a number of factors that go into strategy, including link building.

Link building is the process of acquiring links from other websites to your own. A link from one site to another is like a vote of confidence – it tells search engines that your site is reputable and trustworthy. Search engines can use this information to rank you higher in their search results pages. The more links you have, the better chance you have of getting on the first page of Google’s rankings.

Not all links are created equal

When it comes to link building, not all links are created equal. Some links, like those from high-authority websites, can do wonders for your. Other links, like those from low-quality websites, can actually hurt your ranking. That’s why it’s important to focus on quality over quantity when it comes to link building.

Keep your balance

One of the most important aspects of any successful link building strategy is having a natural link profile. This means that your links should come from a variety of sources and not just from directories or other low-quality websites. A good mix of links from high-quality websites, social media, and other online platforms will give you the best chance for success.

Quality content

One of the most important aspects of link building is creating quality content that people will want to link to. This means writing helpful and informative blog posts, infographics, and other types of content that offer value to your audience. It’s also a good idea to include links in your content whenever possible (but not too many). Here you will need buttons that will allow you to easily and quickly share content.

Social media

In today’s digital age, social media is a powerful tool that can be used for link building. By engaging with others and sharing high-quality content, you can attract attention to your website and build authority. Publish valuable content on social media channels, promote the quality of your company or product on various platforms, connect with influencers in the industry, use hashtags as part of your strategy, and engage in conversations with influencers who share your interests.  

Articles and guest posting

One great way to build links is by writing articles for other websites in your industry. Not only does this help get your name and your work out there, but you can also include a link back to your own site in your author bio. Thanks to this, you will be in circulation and reach a wider audience. Remember that the internet is a great rhizome, and you have to find and use the available network.

Blogs are uninterruptedly popular – everyone uses them. One of the best ways to build links is through guest posting. Find blogs in your industry that accept guest posts, and pitch a story that’s relevant to their audience. If your post is published, make sure to include a link back to your website. You can also use social media to increase the number of potential connections on your guest blog post. Share it on Facebook and Twitter with a link back to your website.

Press release

One link building strategy that often gets overlooked is press releases. Sending out a press release about your new business or product can be a great way to get exposure and build links. Just make sure to include a link back to your website in the release.

Local citations

One local link building strategy is to focus on getting listed in online directories. This can be accomplished by creating profiles on sites like Yelp, Google My Business, and Bing. You can also research which other sites your target market uses for similar services and list your business there as well. It’s a good idea to use the same information for each site so that you don’t need to keep re-typing it or inputting it manually into different formats.


One of the most effective link building strategies is also one of the simplest: reach out to other website owners and ask for a link. This can be done by emailing website owners directly or by finding their contact information on their website.When emailing website owners, be sure to introduce yourself and explain why you think a link would be beneficial for both parties.

In conclusion

There you have it – five link building strategies that will help boost your visibility. Just remember that link building is a marathon, not a sprint, so don’t get discouraged if you don’t see results right away. Keep at it and you’ll see your hard work pay off. An experienced Dublin SEO expert will be familiar with all of the most effective link building techniques and can help you create a customized strategy. 

Fot.: Brandy Kennedy/unsplash.com

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